Understanding what the differences between web promotion, internet marketing and search engine optimization are, or what search engine placement and search engine positioning mean can be very confusing and frustrating for businesses today.
After spending valuable time and money on their company's website, many business owners often don't get the results they hoped for, let alone a return on investment (ROI).
Search Engine Optimization (SEO) has become the new buzzword on the internet. There are literally thousands of so called internet marketing companies that claim to be able to get number 1 rankings for their clients.
There are dozens of approaches to search engine optimization, but few provide real and continuous results. The only true way is complete optimization of each web page in the website, whether it is optimizing the meta tags, the code or the content and no matter how you look at it takes time and a lot of it.
We take a very aggressive and proactive approach to search engine optimization; we spend an average of 80 to 250 hours a year per campaign. At Edinburgh Design Studio we have developed a multi-level strategy to Search Engine Optimization and Placement. Without the implementation of all of these elements your results can and will fall short of your expectations.
Guidelines for webmasters are ever changing reflecting the changing nature of the internet. The strategies of many SEO companies don't change.. we pride ourselves on staying on top of these developments... keeping your website ranked at the top!
"Build And They Will Come" a famous quote from a Hollywood film called "Field Of Dreams" You may well have one of the best looking all singing all dancing web sites out there but if nobody can find it what is the point ! This should read "Promote And They Will Come"
Web Site promotion is only a part of the overall jigsaw. Many traditional marketing strategies can't but help getting your business name recognised locally and on the web. Make sure everything and anything has your web address on it ! We can design a complete and effective promotion of your business using new and traditional advertising methods from designing and building your website and stationary to incorporating multimedia programmes.
Contact us for a Free quote for your business now.