30th September 2009
Online advertising overtakes TV spend for first time in UK
For the first time, online advertising spend has overtaken that of television in the UK according to a report by The Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.
According to the study over £1.75bn was spent in the UK in the first six months of this year, the first time this has happened within a major economy.
The growth in spend by the end of June was 4.6% year-on-year according to the report.
Technology companies were the largest spenders online, taking up around 19% of the market.
Guy Phillipson, chief executive of the Internet Advertising Bureau, said: “Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions. Online display has performed notably well against its peers in TV, print and radio despite more than £1.5 billion being wiped off the advertising industry. We have a rollercoaster of a year ahead but even in tough economic conditions marketers still recognise the value, accountability and measurability of online advertising.”
According to Martin McNulty, director for online marketing agency, Trafficbroker the overtake was inevitable.
"For so long the protagonist on the global advertising stage, TV is rapidly becoming the bit part,” said McNulty.
"Its fate has been accelerated by the recession, which has radically altered what businesses need, and expect, from their ad spend, namely measurable results. Advertising is no longer about pay and pray, it's about performance. Search marketing, which is fully transparent, fully measurable and fully accountable, is swallowing up advertising budgets and becoming the battleground for brands that need direct response media, not a fanciful piece of brand positioning."
Television advertising spend has been dipping for several years, badly affecting production budgets and driving UK TV companies to look online to build ratings.
18th September 2009
NEW Website Launch. David Calder Fitness Studio in Edinburgh, website launched today. www.david-calder.co.uk
A private training, wellness and therapy facility located in the heart of Edinburgh's west end. David managed the Health Club at Claridge's in Mayfair for five years before moving back to Scotland, so you can expect to be well looked after and fully pampered. His facility is bright and spacious complete with a newly appointed interior, full reception facilities with waiting area, bathroom, changing and showering room. Arran Aromatics toiletries, white fluffy towels, candles, bottled water, fruit and fresh flowers... sounds great!
Alll the best with the new site...
27th August 2009
New Newsletter Launched and ready to go.. make sure you are on our mailing list to get our regular e-newsletter. Click here to subscribe or use the box at the bottom of the site
18th August 2009
Launched new version of the Edinburgh Design Studio Website. We hope you enjoy it... please let us know if there is anything you would particularly like to see on our website. For existing clients you will notice that you can now submit support requests through our client area (or just click here). Although the site is now live - as with all websites it is a work in progress , let us know if you come across any bugs, blemishes or boring bits which should go!
18th August 2009
Well we have finally gone and done it. Twitter now has its very own Edinburgh Design Studio page. We had better get tweeting. On a more serious note it should be considered as part of your SEO plan - let us know if you would like your very own twitter page.
You can see our twitter page and follow us here http://twitter.com/edinburghds or click our little birdie in the top right of the website... what do you think of him.. should we give him a permanent home or let him fly?